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Barbie will now be walking hand-in-hand with Avon through a new two year deal. A specially developed 'Barbie Loves Avon' line - featuring a collection of beauty and lifestyle products such as lipgloss, haircare, sunglasses and handbags - has launched in Avon brochures, while it will also appear online.
"As the world's biggest direct seller and a leading brand in beauty, we're pleased to launch this partnership with Mattel, and take this fantastic new 'Barbie Loves Avon' range to our customers," said Andre Baradat, Avon's VP brand marketing, EMEA.
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