The brand of Yves Saint Laurent is "smokin'". However when you hear the word "smokin", you should think of something beautiful, gorgeous, attractive - not this time. YSL are promoting 'sophisticated' own-label cigarettes in Asia and Russia. Cancer risk seems to be of little concern to Yves Saint Laurent. The cigarette promotion bears the YSL designer logo to give the cigarette a sophisticated look.
What do you think? Designer cigarettes - For the hand bag? ...or Rubbish bin?
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3 comments:
I don't want to be hurtful, but when I see someone smoking, I think trashy, lazy and low-class, not glamourous. I guess I'm just not in YSL's target market.
Hi lxy - Sometimes I have to think do some companies really know what they're doing!?
Yes, they do... putting a glamorous label on an addictive product? That's a surefire recepie for kaching. Evil kaching, but kaching all the same.
Stopped in from the LBS tea party.
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